Shelly Lazarus – Ogilvy & Mather – The Brand
Shelly Lazarus, Chairman of Ogilvy & Mather, discusses the importance of the role brand plays today, why the brand is a company’s most important asset, and how a CEO can protect their brand.
View ArticleBernie Marcus – Co-Founder The Home Depot – Culture
Bernie Marcus, Co-Founder of The Home Depot and 19 year CEO, shares how culture helped the company grow, the importance of customer service, the state of business today, and how CEO’s can work to bring...
View ArticleDavid Stern – How to Do Good While You Are Doing Well
David Stern discusses the growth of the NBA over his 30 year tenure and how the organization embraced community engagement to drive business and make a difference in the world.
View ArticleJed Bernstein, President, Lincoln Center, February 15, 2016
Jed Bernstein discusses America’s arts and culture as a marketing vehicle and the importance of arts education in American business.
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